Benefits of Using Strut Cards

Quick Answer: Strut cards, with their unique blend of being a low-cost, high-impact, and eco-friendly advertising solution, are a powerful tool to boost brand visibility at point-of-sale. They not only grab attention and influence buying decisions but also make a sustainable choice in advertising.

Benefits of Using Strut Cards

Strut cards empower brands to be seen where it matters most—right at the point of sale. These compact displays, also known as counter cards or showcards stand upright on any countertop, using a supporting strut for stability. They’re incredibly versatile, allowing you to feature your printed graphics, promotional messaging, logo placement, and even product images, giving you full control over your marketing strategy.

Let’s dive into why strut cards are effective in retail marketing and how they can seriously amplify your brand’s presence.

Benefits of Using Strut Cards for Point-of-Sale Marketing

When customers are right in front of your products, strut cards act as a gentle nudge to make them pay attention. They’re visual merchandising that sits in the perfect spot—where customers are already considering what to buy.

Here’s what makes them work:

• Brand visibility: Nothing stands out quite like a well-placed strut card at point-of-sale. With a custom shape, edge trim, and a clear branding area, you can showcase your brand right where the buying happens.
• Customer engagement: Bold and engaging designs encourage customers to pause and look closer. Whether a special offer, new product launch, or seasonal promo, strut cards pull attention to your brand messaging and product visibility.

Cost-Effectiveness of Strut Cards vs. Other Advertising Tools

Strut cards offer impressive results without the hefty price tag that can come with other advertising displays. 

Here’s why they’re a win:

• Budget-friendly: Unlike digital ads or high-cost signage, strut cards are within your budget. You can even wear a matte or gloss finish with protective backing without stretching your spend.
• Reusable and adaptable: Need to switch up your messaging? Swapping out strut cards is easy and affordable. Use them for sales promotions or new product displays without the hassle of major changes.
• No need for electricity or maintenance: Unlike screens or interactive displays, strut cards require zero power. Once set up, they stay there, doing their job daily without any extra expense.

How Strut Cards Influence Customer Decision-Making

People shop with their eyes first, where strut cards come in. Positioned right where decisions are made, these displays make a lasting impact:

• Influencing purchases: A well-designed strut card can tip the scales, nudging customers to purchase. Featuring a die-cut shape, pre-cut slots, and even a fold line for extra flexibility, strut cards are a perfect tool for getting that “add to basket” impulse.
• Creating urgency: Highlight a limited-time offer or seasonal sale, and watch strut cards drive faster purchases. It’s a bit of retail psychology: when people see a strong call to action in an engaging format, they’re more likely to respond.

Strut Cards as an Eco-Friendly Marketing Option

Strut cards aren’t just cost-effective; they can also be a green choice. As more brands look for sustainable options, base materials like recycled board and eco-friendly finishes are now widely available.

• Recyclable materials: Choose mounting boards that are recyclable and cut down on environmental impact.
• Less waste, more impact: Unlike large posters or digital signage, strut cards use less material but deliver powerful brand messaging. Plus, they can be refreshed or reused with minimal waste.
• Eco-friendly finishes: From adhesive lamination to UV coating, you can enhance the look without adding harmful chemicals. A gloss finish gives that high-end look, while a matte finish keeps it sleek and low-impact.

FAQs

Q: How long do strut cards last?

A: With proper protective backing and materials, strut cards can last several months, depending on usage and the environment.

Q: Can strut cards be custom-shaped?

A: Absolutely. You can choose a custom shape that fits your brand style, making them a unique addition to your promotional displays.

Q: Are strut cards effective in crowded retail spaces?

A: Their freestanding display and customisable design cut through the clutter, keeping your brand front and centre.

Using strut cards for point-of-sale marketing isn’t just about visibility; it’s about driving action, connecting with customers, and maximising every inch of your retail space.From the printed face to the supporting strut at the back, every part is designed to complement your brand.

It’s marketing that sticks—both in memory and in value. So, strut cards are the answer if you want to boost brand engagement and customer attraction in a cost-effective, eco-friendly way.