Quick Answer: If you want to make a real impact with strut cards, place them in high-traffic, eye-level areas, like countertops, checkout zones, and product shelves. These strategic spots ensure your promotional messaging and branding grab attention right where customers are actively shopping or waiting.
The key? Choose locations that align with your customer’s natural sightline and decision points in-store. This method ensures that your strut cards boost visibility and drive action.
Strut Card Placement Strategies
Strut cards are powerhouse promotional tools when strategically placed. With a well-thought-out placement strategy, you can maximise brand visibility, grab customer attention, and increase product awareness without wasting resources. Here’s everything you need to know to strategically position your strut cards for maximum impact.
Best Placement Options for Maximum Visibility
The goal with strut cards is to get them noticed. If your strut cards are tucked away in the corner, no one’s seeing them.
Instead, go for:
- Countertops and Checkout Areas: These high-traffic areas are ideal for strut cards. They’re right where customers stand still, giving your brand messaging a chance to shine. Perfect for promoting impulse buys or reinforcing brand awareness as people make their final purchase decisions.
- Product Shelves: Place strut cards directly next to relevant products. For instance, if you’re promoting a new beauty product, position the strut card on the same shelf so it’s visible when the customer reaches for an item.
- Entrance Displays: Put your strut cards at the entrance to create immediate brand exposure. These placements are great for announcing seasonal sales, new arrivals, or promotional deals as customers enter.
- Eye-Level Placement: Position strut cards at eye level on a countertop or freestanding display. This guarantees they’re within the direct line of sight, maximising the chance of a glance turning into genuine interest.
Positioning Strut Cards to Capture Customer Attention
Making strut cards work is about strategic visibility. Here are some proven ways to position them effectively:
- Align with Customer Journey: Place strut cards where customers naturally pause. Think waiting areas, checkout lines, or product aisles.
- Highlight Key Messages: Use bold printed graphics with a gloss or matte finish for added visual appeal. Including a visible logo and branding area ensures your brand sticks in customers’ minds.
- Use Product Images and Branding Elements: If the strut card promotes a product, use high-quality images. Bold logos and well-placed promotional messaging will help convey what the product is and why they should care.
- Test Different Angles: Tilt the supporting strut slightly to angle the card towards oncoming foot traffic. It’s a simple tweak but can greatly enhance visibility.
Optimal Locations in Retail Settings for Strut Cards
Retail locations are prime for strut cards – but placement is everything. Think of these spots as your promotional power zones:
- Checkout Counters: Customers have time to glance around while waiting to pay. A strut card with a simple die-cut shape and high-quality lamination catches their eye.
- End Caps on Aisles: End caps, or the ends of aisles, attract attention naturally. Strut cards with UV coating or protective backing look fresh and professional.
- Near Best Selling Products: Position your strut cards near your store’s most popular products. Customers will already be focused on that area, making it a prime spot for cross-promotion or brand visibility.
Effective Strut Card Placements Across Industries
Let’s look at a few successful strut card placements across different industries.
- Retail: In a supermarket chain, strut cards promoting “Two-for-One” deals were placed at the entrance and checkout areas. This positioning increased foot traffic toward specific aisles and boosted impulse buys by 30%.
- Beauty: In a cosmetics store, strut cards were placed on shelves next to products with limited-time discounts. With glossy UV coating and vibrant printed faces, the strut cards attracted customers browsing new arrivals, leading to a noticeable lift in sales.
- Hospitality: A café used strut cards on each table to promote a “Loyalty Card” offer. Placed at eye level with a custom shape and edge trim for added style, the strut cards drove sign-ups and repeat visits by 15%.
FAQs
Q: What’s the best material for a strut card?
A: A high-quality mounting board with a protective backing ensures durability. Adding lamination or UV coating enhances longevity, especially for high-traffic areas.
Q: How do I make my strut card stand out?
A: Use bold colours, high-resolution product images, and a concise message. A custom shape or die-cut design also helps catch the eye.
Whether in retail, hospitality, or beauty, finding the sweet spot for your strut cards could be the nudge customers need to act. This potential to influence customer behaviour should motivate you to strategically position your strut cards.
