No products in the basket.
Quick Answer: Strut cards are a powerful, simple tool for boosting brand visibility. They’re versatile enough for any setting—from retail counters to corporate reception desks—and are ideal for seasonal promotions, product launches, and in-store advertising. With options like UV coating, gloss or matte finishes, and custom shapes, strut cards create a clear visual connection with your audience. They’re easy to set up, highly customisable, and fit almost any marketing budget.
Strut cards are the Swiss Army knife of marketing tools, ready to adapt to any situation. You’ve probably seen them everywhere, maybe without realising it – from retail stores to trade show counters. These compact, freestanding displays are all about getting eyes on your brand, products, and promotions. And here’s why they work: they’re simple, versatile, and can be customised to match your brand’s vibe.
Strut cards are like mini billboards, packing a powerful punch on countertops and tables. With options to add custom graphics, branding, and product images, they’re a punchy way to ensure people notice you. Whether it’s your logo placement, product image, or promotional messaging, a strut card is there to make an impact.
These cards are crafted with a base material and a supporting strut on the back for easy standing, making them ready for any space. The process of creating a strut card involves designing the layout, printing the graphics, and then applying the chosen finish. And the finish? Choose from gloss, matte, or UV coating for that extra pop. You can even add a protective backing or lamination to make them last longer, especially for high-traffic areas.
The beauty of strut cards lies in their versatility across environments.
For retail, they’re a no-brainer – from in-store displays to checkout counters; they’re everywhere because they work. Retail is about capturing immediate attention, so think of strut cards as countertop displays and point-of-sale displays. They’re great for quick promotions, new product launches, or even reminding customers of seasonal offers.
In corporate settings, strut cards bring a polished touch to lobbies, meeting rooms, and event booths. They’re perfect for reinforcing brand recognition or showcasing a message that supports your brand identity. For instance, you can use them to display a welcome message in the lobby, highlight a product feature at a trade event, or present important information in a meeting room – either way, it’s about using that display base to reinforce your brand’s presence.
Are you planning a seasonal campaign? Strut cards are perfect for quick, punchy promotions. Since they’re lightweight, you can switch them out frequently, making them ideal for holiday specials, flash sales, or event-specific promotions.
For example:
Depending on the printed face and finish you choose, these cards can be as temporary or as long-lasting as you need them.
Regarding specific industries, strut cards can be tailored for maximum impact. Here’s a quick breakdown:
The die-cut shape and branding area can be customised to fit each industry’s specific needs, making strut cards versatile.
Why stop at just a strut card? Pairing strut cards with other promotional materials can create a multi-faceted marketing presence.
Here’s how to amp up their impact:
Think of strut cards as your secret weapon for cross-promotion. They’re small but mighty, creating a seamless brand story stretching your marketing campaign.
Q: What size should I choose for a strut card?
A: The size depends on the display space. A5 or A4 is usually ideal for a countertop. If you’re aiming for a larger impact, A3 might be the way to go.
Q: Are strut cards durable?
A: Yes, with options like lamination and protective backing, strut cards are built to last, even with frequent handling, especially in high-traffic areas. You can rest assured that your investment in strut cards will continue to pay off over time.
Q: Can I customise the shape of my strut card?
A: Absolutely. Custom die-cut shapes and edge trims are available, letting you match your brand style exactly.
Whether for a retail store, corporate event, or a seasonal promotion, strut cards are the quiet workhorses of effective marketing.