Key Takeaways: Strut cards are still highly effective for brands looking to bridge the gap between the physical and digital worlds. With options for QR codes, augmented reality (AR), and custom designs, these point-of-sale displays are powerful tools for boosting brand visibility, engaging customers, and supporting digital campaigns. Let’s explore why strut cards hold strong value in a digital-first world and how they help drive customer action right where it counts: in-store and face-to-face.
Strut cards, often considered ‘old-school’ print media, are proving their adaptability in a world dominated by screens and scrolls. Their tangible nature and enduring power in point-of-sale displays and brand visibility make them a relevant and reassuring choice in the digital age.
So, what makes them click in the digital age?
Strut cards have evolved beyond static visuals. With the seamless integration of digital elements such as QR codes and AR (augmented reality), strut cards have evolved into a direct bridge to the digital experience. This integration instils confidence in their effectiveness in engaging customers.
Customers can scan a QR code to explore product details, receive discount offers, or even watch a product video. AR can take this one step further by allowing users to view 3D product models or interactive content, enhancing engagement immediately.
Want customers to check out your social media or get a coupon in seconds? Add a QR code and make it part of the design.
Here’s how to make it effective:
Strut cards, as a form of traditional media, do not compete with digital; they complement it. This reassures the audience about their role in the marketing mix, drawing the eye and prompting action in-store, while also making a significant impact in online campaigns with a bit of digital flair.
Think of strut cards as your retail ambassadors. They draw the eye and prompt action right there in-store, and with a bit of digital flair, they can also make a big splash in online marketing campaigns. Digital campaigns rely on data and reach, while strut cards rely on visual appeal and direct contact. When you combine them, you have a solid push-pull strategy.
Here’s what strut cards bring to your digital campaigns:
When customers see a strut card in-store that matches an online ad, they feel a familiar and reassuring connection, making them more likely to engage with your brand.
In the digital landscape, why stick with print? Because physical items stand out in ways digital ads can’t. Customers love tangible experiences. When they encounter a well-designed strut card, it has that undeniable pull—it’s real, it’s right in front of them, and it’s not trying to be clever with algorithms.
Here’s what makes strut cards a timeless tool:
Your strut card’s impact depends on material and finish – no cutting corners here.
Options like gloss finish for a sleek look or matte finish for a premium touch give them that “wow” factor. Choose UV coating for durability or protective backing to prevent wear and tear.
Consider:
Q: Are strut cards effective for digital campaigns?
A: Absolutely. They’re perfect for creating an in-store connection that complements online ads and social media, boosting overall brand visibility.
Q: How can I integrate digital elements into my strut cards?
A: Integrating digital elements into your strut cards is simple and highly effective. For instance, you can easily incorporate QR codes that link to websites, discounts, or video content. Similarly, AR features can be added to offer an immersive experience. The process is straightforward and can be done with the help of a professional designer or marketing team.
Q: What materials are best for strut cards?
A: It depends on your needs. Gloss or matte finishes add appeal, while lamination and UV coating enhance durability.
Whether you’re in retail, hospitality, or service industries, strut cards deliver where it counts. In retail, they can be used to promote new products or seasonal sales. In hospitality, they can highlight special offers or menu items. And in service industries, they can be used to showcase customer testimonials or service packages. They’re easy to set up, versatile, and unstoppable when integrated with digital features.
Strut cards: bridging the digital divide with real-world impact, one countertop at a time.
