Strut Card vs. Other Point-of-Sale Materials

Quick Answer: Strut cards, with their sturdy and freestanding displays, are a unique addition to any retail space. Perfect for countertops or shelf tops, they excel in close-range advertising, showcasing printed graphics, and creating a strong brand impact. Unlike posters, flyers, and banners that grab attention at a distance, strut cards bring customers closer to the product message and make it a breeze for brands to swap out promotions.

Strut Card vs. Other Point-of-Sale Materials

Strut cards are a simple but powerful addition to any retail space. They’re the silent promoters sitting at eye level, ensuring customers see the latest promo, product feature, or brand message. Compared to other point-of-sale materials like posters, flyers, and banners, strut cards have the advantage of being at eye level, making them more likely to be noticed by customers. 

But why use a strut card instead of a digital display, a poster, or even banners?

Let’s examine why strut cards perform well—and maybe even win—in the world of point-of-sale (POS) materials.

Comparing Strut Cards with Posters, Flyers, and Banners

Every POS material has its strength, but here’s where strut cards shine:

Attention Where It Matters

While posters cover wall space and banners fly high, strut cards on the countertop or shelf space have the front-row seat in retail, drawing customers directly to the product or message. Perfect for quick engagement, they’re ideal for promotions and call-to-actions.

Stronger Branding Presence

Strut cards make your brand look polished and intentional. They can easily carry a logo, product images, or promotional messaging with options like UV coating, gloss or matte finishes, and custom shapes. They bring brand awareness right to the point of purchase.

Flexibility and Easy Updates

Need to change a promotion? Swap out a strut card with minimal fuss. Flyers and banners don’t have the same impact when standing out—they’re too far away or blend in with many others. But a well-placed strut card? That’s easy to update and even easier to notice.

Strut Cards vs. Digital Displays for In-Store Advertising

Digital displays have been on the rise. They flash, move, and catch attention. But strut cards bring their pros to the game. Here’s why you might lean toward strut cards over the screen:

Cost-Effective Choice

Unlike digital screens that come with a hefty price tag, strut cards are a cost-effective choice. They’re simply printed faces mounted on a supporting strut with adhesive, making them a low-cost yet high-impact solution. This makes them perfect for brands looking to make their mark without breaking the bank.

No Tech Hassle

Unlike digital displays that require power, troubleshooting, and maintenance, strut cards are simple. Set it up, and it’s good to go. Plus, there’s no risk of dead screens or tech glitches—strut cards are strong, consistent, and reliable.

Visual Focus

With strut cards, there’s no overload of visuals or flashy lights. It’s clean and clear messaging—just printed graphics on a protective backing, showing precisely what you want customers to see. Brand messaging gets a sharper, more focused delivery.

Pros and Cons of Strut Cards Over Other POS Solutions

Let’s keep it accurate with a quick breakdown:

Pros:

• Standout Presence: Perfect for countertops and high-traffic areas.
• Customisation Options: Lamination, edge trim, UV coating, die-cut shapes.
• Cost-Effective: No ongoing expenses, one-time production cost.
• Low Maintenance: No tech issues, no power needed, stays where it’s placed.
• Effective Brand Representation: Clear brand area for logos, products, and messages.

Cons:

• Limited Reach: Effective only up close—doesn’t catch eyes from afar like a banner or poster.
• Durability: Strut cards are sturdy but less resilient than digital or metal displays.
• Not Dynamic: A static message can’t shift or animate like digital displays, so it’s all about design impact.

FAQs

Q: What are strut cards made of?

A: Strut cards typically have a printed face on a mounting board, backed by a supporting strut that holds them upright. Options for finishes like gloss, matte, or lamination keep them looking fresh.

Q: How long do strut cards last?

A: Suitable materials and protective backing can last months in a store environment, especially with UV coating, for extra protection.

Q: Can strut cards be custom-shaped?

A: Absolutely. Brands often opt for die-cut shapes to match product images or logos, making them unique and eye-catching.

Q: Do strut cards work better than digital screens?

A: Strut cards are often the better choice for brands needing simple, low-cost displays without tech fuss. They’re easy to place, swap, and maintain.

Regarding point-of-sale materials, strut cards are about brand visibility in a low-cost, high-impact format. They might not have the flash of a digital screen or the size of a banner, but they do the job with style and efficiency for targeted, close-up messaging. 

Whether you’re promoting a new product or simply boosting brand presence, strut cards are a powerful piece of retail marketing that deserves a spot in any brand’s POS strategy.