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Quick Answer: Strut cards are a versatile and powerful way to showcase your brand, promotions, or seasonal offers at the point of sale. They come in several varieties: standard strut cards, budget-friendly options, calendar strut cards, custom-shaped designs, and eco-friendly options. Whether it’s the classic countertop display, a unique die-cut shape, or a fully recyclable piece, a strut card fits every display need and budget. This versatility empowers you to make the best decision for your next campaign.
Strut cards are tried-and-true marketing tools that keep your brand front and centre on the retail floor. They’re those little tabletop displays you’ve seen a thousand times, but with the right design, they grab attention, spark curiosity, and boost sales.
Let’s examine the different types of strut cards and find the one that best suits your brand’s needs:
Standard strut cards are the go-to when you want something reliable and straight to the point. These classic countertop displays are ideal for brand visibility at the checkout or retail shelves.
The supporting strut on the back ensures they’re freestanding, while protective backing keeps them looking fresh over time. They’re popular in point-of-sale displays because they’re versatile, effective, and affordable.
Need to make an impact without draining your marketing budget? Budget strut cards are the answer. These cost-effective options allow you to maximise brand exposure across multiple locations, making you feel financially savvy and resourceful in your marketing efforts. These cards use cost-effective materials without skimping on quality. They’re perfect for sales promotions, limited-time offers, or seasonal marketing when you need to maximise brand exposure across multiple locations.
Budget strut cards allow you to test different advertising strategies or run short-term campaigns without a hefty price tag.
Strut card calendars add extra value by combining your marketing message with a handy calendar. It’s a win-win: customers get a useful countertop display they’ll want to keep on their desk all year, and you get constant brand recognition.
Strut card calendars are perfect for corporate gifts, customer engagement, or seasonal promotions where you want a lasting impact.
When you want to stand out, custom-shaped die-cut strut cards are where it’s at.
These unique strut cards can be shaped to match your brand identity or even mimic your product. Think outside the box: a perfume bottle shape for a fragrance line or a bottle for a drink brand.
These are especially popular in visual merchandising and retail marketing since they immediately catch the eye.
As sustainability becomes more important, eco-friendly strut cards are a big win for brands that care about the planet. These are made from recyclable materials like sustainable mounting boards and eco-friendly adhesives. Despite being green, they’re as visually effective as traditional strut cards.
Eco-friendly strut cards offer a great mix of brand enhancement and product marketing, showcasing your commitment to sustainability while keeping your display game strong.
Q: What is a strut card made of?
A: Strut cards are typically made from mounting board or card stock with a printed front. The strut (support) is attached to the back to make it freestanding.
Q: How do custom-shaped strut cards help with brand awareness?
A: Custom shapes make your display stand out, grabbing attention and aligning with your brand’s look. It’s a clever way to boost brand visibility.
Q: Are there eco-friendly strut card options?
A: Yes, eco-friendly strut cards use recyclable materials and sustainable inks, reducing environmental impact without compromising quality.
Q: What’s the best finish for strut cards?
A: A vibrant gloss finish catches the eye, while a matte finish looks sleek and professional. Both have protective layers to keep your design looking sharp.
There you have it, from budget-friendly to eco-friendly to fully customised designs, strut cards bring power to any display. Every type is designed to enhance brand presence and put your promotional messaging where your customers can see it. Whether launching a new product, running a seasonal offer, or pushing brand awareness, strut cards are a flexible, impactful choice.