So what are step and repeat boards? Visual branding / advertising is paramount in the world of events, media, and marketing. One tool synonymous with high-profile events and effective branding is the step and repeat board. This article delves into what a step and repeat board is, its purposes, and why it is an essential element in the event industry.
What is a Step and Repeat Board?
A step and repeat wall, often called simply a “step and repeat,” is a prominent backdrop banner used at events to showcase logos, branding, and promotional messages. The name “step and repeat” comes from the repeating pattern of logos printed on the backdrop. As celebrities, guests, or speakers step in front of it, they create a consistent visual background in photographs and videos, ensuring brand visibility.
Key Features of Step and Repeat Banners
- Design and Layout:
- Repeating Logos: The primary feature is the pattern of logos or social media branding elements, ensuring that the brand is visible no matter where a photo is taken.
- Customisation: These boards can be customised in size, material, and design to match the event’s theme and branding guidelines.
- Colour Schemes: Typically, the colour schemes are chosen to contrast nicely with the expected attire of attendees to ensure the logos stand out.
- Materials Used:
- Vinyl: PVC Durable polyvinyl chloride and commonly used for its ability to withstand various conditions.
- Fabric: Offers a high-quality, glare-free finish ideal for professional photography.
- Canvas: Another option, though less common, it provides a unique texture and finish.
- Support Structures:
- Frame and Stand Systems: These include adjustable telescopic poles that support and keep the backdrop taut.
- Pop-Up Displays: These are easy to transport and set up and are popular for events that require quick installation.
Purposes and Benefits
- Brand Visibility:
- Consistent Branding: Ensuring that the logo appears in every photo and the step-and-repeat board creates consistent branding across all media coverage.
- Event Promotion: They are a promotional tool, ensuring the event sponsors and organizers get maximum exposure.
- Professional Appearance:
- Red Carpet Events: They provide a polished and professional background, adding a touch of glamour and importance to the event.
- Media Walls: Used during press conferences and interviews, they offer a visually appealing and brand-centric professional setting.
- Versatility:
- Corporate Events: Used in conferences, trade shows, and product launches to enhance brand recall and visibility.
- social Gatherings: Popular at weddings, birthday parties, and social events to provide a branded or themed backdrop for memorable photos.
Setting Up a Step and Repeat Backdrop Board
- Choosing the Right Size:
- Standard Sizes: Common sizes range from 8×8 feet to 10×20 feet, but custom sizes can be ordered based on the event’s specific needs.
- Event Space Considerations: The size should be proportionate to the event space to ensure it fits well without overpowering the area.
- Design Considerations:
- Logo Placement: Ensuring that the logos are evenly spaced and properly aligned.
- Colour Contrast: Choosing colours that will stand out in photos, considering both the backdrop and the expected attire of attendees.
- Installation Tips:
- Secure Setup: Using stable stands and weights to ensure the board remains upright and taut.
- Lighting: Proper lighting setup to avoid shadows and ensure the backdrop is well-lit for photos.
Step and repeat boards are more than just a background; they are a strategic tool for branding and visual consistency at events. Their ability to provide continuous brand exposure and a professional look makes them indispensable for event planners and marketers. Whether for a high-profile red carpet event, a corporate function, or a social gathering, step and repeat boards ensure that the brand stays in the spotlight, creating lasting impressions with every photograph.
By understanding what a step and repeat board is and how to utilise it effectively, event organisers can significantly enhance their events’ visual appeal and branding impact.
