Having trouble designing your poster, leaflet and banner for maximum impact? Whilst a picture might speak a thousand words, your choice of font says a lot too. We believe that fonts speak louder than words – why? Because the eye recognizes the font before the brain has time to assimilate the information included in the text. As such, font plays a huge part in your design.
Design is not about just great imagery, it’s also about great fonts. Designers across the global spend hours designing beautiful fonts to give us endless possibilities. From the ever popular Helvetica to the historic New Baskerville, here’s a collection of our favourites fonts.
Helvetica – a great all-rounder
Designed with legibility to aid clear communication as its primary objective, Helvetica is omnipresent these days on virtually every computer. Designed in 1957 by Max Miedinger and Eduard Hoffman, it’s a beautifully crafted font that is so popular it even has its own feature length film called… Helvetica.
Proxima Nova – looks great BIG!
Bridging the gap between Futura and Akzidenz Grotesk the result is a modern font with a geometric appearance. Designed by Mark Simonson in 2005, we believe it’s a good ‘un and the lightweight looks great massive.
Open Sans – ideal for small text
Designed by Steve Matteson and commissioned by Google, who thought it had an “upright stress, open forms and a neutral, yet friendly appearance”.
It’s a very popular font used for Web and small font size applications due to its large vertical-height (tall lower-case letters). It’s not only free to download and available on most devices, but it’s the official font for the UK Labour Party.
New Baskerville – works supremely well as body copy
Use it for: brochures and leaflet body copy.
A serif font is one that has small decorative lines added to add to the form of the character. New Baskerville is probably the best one around.
Designed by Mr Baskerville himself back in 1757, it has aged extremely well. Plus, both the roman and italic work well together or individually.
Franklin Gothic – Another good all-rounder and looks good printed at most sizes
Born in the USA!
It encapsulates everything American at the beginning of the 20th Century, 1902 to be precise. Bold, brash and confident. This font works well as a headline and when accompanied by a softer body type.
If you’d like to learn more about fonts and how to embed them in your design, check out our Font Guide.