There’s a lot of talk about the future of print in our industry. I’ve certainly seen a change in trends over the years and there’s also been a big shift towards digital, but print still remains an incredibly effective media for attracting attention and making the right impression. So what’s the future for print? Here are my thoughts…
The Future For Print: Display
We’ve seen a big growth in display print. You can’t replicate the impact of good, professional large format printing. It’s got to draw in peoples’ attention from the moment they see it. Eye-catching, large format, branded printing materials beget custom.
At EazyPrint we’re noticing a change in the type of large format printing. We are currently designing and printing more roller banners than ever before. They really are the most cost-effective way of making a strong, professional impact at exhibitions and displays. They’re durable and reusable too, so it’s no wonder the print customers seem to be leaning towards this particular product.
Printing Variations
With the printing process becoming more streamlined, and with faster turnaround times, businesses are more able to respond to customer needs at a quicker pace, so a business card for instance can have many different variants in much smaller quantities more cost-effectively than ever before.
QR coded business cards can now be printed which lead the customer straight to an app store or unique URL. It’s a great example of the power print has in helping to drive customers to new online platforms.
Personalised Print
The future of print wouldn’t be complete without looking at custom printing. There’s a big shift towards more personalised print as customer experience and brand loyalty becomes ever increasingly important in competitive markets. So, letter heads, compliment slips and branded envelopes are all playing a greater part in helping to enhance that customer experience.
So yes the printing industry is experiencing change, but it’s a positive future and we look forward to working with you soon! If we can help in any way, don’t hesitate to contact us today!
Written by Joanne Serellis