When restrictions on trade show and exhibition events are lifted the season is likely to be extra busy. Companies will be wanting to make up for lost time, salvaging what’s left of their business and seeking out new custom. Events that were scheduled for the early part of 2020 may well be slotted into the remainder of the year and expectations are high for a boom after the gloom.
Is your business ready to jump into the action? What can you be doing now to ensure you’re prepared and can maximise on this opportunity? In short, we answer the question: How to prepare for a trade show!
No doubt you’ve already covered the groundwork in preparing for your next trade show event but just in case, here’s the checklist to consider:
With so much on offer it’s a real challenge to make the right choices of which kit to install at your event. The following details may give you a bit more of a heads up on the specifics of displays and equipment.
What? : These are self standing pop up frames that are so easy to set up they are said to ‘pop up!’ They come with a separate graphic sheet which attach to the frame via magnetic strips. The sheets are usually printed in full colour high definition images to your chosen specifications.
How? : They retract into their own cases the size of a large poster. Just ensure the frame is the right way up and pull on one of the ‘legs’. These open up and expand into a large frame in seconds and are clicked into place. Attach magnetic rods to the frame and then the graphic sheet to the rods.
Why? : They are extremely simple to set up and dismantle and serve as professional looking backdrops to an exhibition stand. They are usually high quality, long lasting and reasonably priced. The graphic panel can be replaced by an updated or additional display as required. Ideal for last minute fast turnaround exhibition printing.
What? : A counter that is easily set up to use alongside the exhibition stands. They serve as a perfect way to demonstrate products, offer leaflets or assist interested parties.
How? : Similar to the display stand, the frame is pulled up, magnetic bars attached and wooden shelves are slotted into space. A graphic wrap is secured via the magnetic bars and a wooden counter placed and secured on top.
Why? : They are simple to use, graphic displays are interchangeable and they provide a surface to work from along with shelving to store literature etc. They come in a variety of sizes depending on the space available. Quick and easy to obtain last minute graphic printing.
What? : Retractable display banners in different sizes that are simple to transport and set up. They are stable and provide extra display area in addition to the exhibition stand and counter.
How? : These come in their own cases and can be used over and over again. The base stand is made of durable metal casing and the graphic is rolled into this to protect it. Simply pull the rolled up banner out of the base and attach to its pole which keeps it in place and stable. The graphics are easily replaced within a day making them a great solution for a next day or last minute exhibition display.
Why? : They are extremely cost effective, highly visual and the better quality banners last for years. They can be used in a variety of settings for your business with easy replacement graphics at the last minute if needed.
What? : A state of the art display banner offering double the graphics area to create a partition for your exhibition space. Despite the large size it dismantles easily into a carry bag.
How? : Loop a different full colour printed panel each side of the frame for double displays and secure at the base with velcro. It’s supplied in sections with separate printed panels and is straight forward to put together.
Why? : A massive display offering value for money for use both indoors and out. Great for longstanding displays.
The key determiners as to which equipment you decide on are space and budget. For a low budget display in a standard sized space choose two wide roller banners as a backdrop and a small counter. Less is more in a small space. Leave the stand as uncluttered as possible and keep your graphics simple but colourful and eye catching.
For larger areas extra roller banner displays can be added, as well as soft furnishings and seating for networking. TV monitors set up to attract the attention of those passing by can be used to advertise your services or demo new products.
For extra reading on exhibition displays, allocating your budget and attracting visitors to your stand read our blogs:
‘Is it a display stand, exhibition booth or modular display system?‘
‘How to budget for a trade show‘
‘How to draw more visitors to your exhibition stand’
If you find yourself in the middle of a last minute crisis and need a fast turnaround for your exhibition printing , quick banner printing or a next day exhibition display be sure to contact Eazy Print on (02380) 700111.